Brand

Effective branding drives company growth.
Superlative branding drives your entire business model.

We use objective measures to gain superior brand intelligence and define the core brand attributes that customers want. We define a strong and distinctive image, and reflect this in communications materials that hit the mark. Our efforts enable bottom line financial performance and a business model that ensures the success of marketing efforts.

Excellent customer service. Systems that deliver the brand promise.
Raise your customers’ engagement to a new level.

Operational systems and customer service are vital to building a brand. Customer service is often the most-ignored piece of the puzzle – and can be a missed opportunity. Aligning customer service helps attract and retain customers, differentiates your business and boosts loyalty.

Company & Product Positioning · Identity Packages · Pricing Analysis
Communications · Brand Experience · Customer Service · Integration with Systems

 

Exemplary Results

  • RMCLU: Highly differentiated brand strategy fostered a steady 20% to 30% annual growth.
  • Tyler West Studios: Enabled this company to attract Disney, Mattel & other large customers.
  • National Association of Federal Credit Unions: Unique communications collateral helped reverse attrition and build membership.
  • Enginuiti: Business plan and branding fostered growth of 51% in Y1, 34% in Y2, 42%in Y3.

“Donn’s broad expertise helped us grow in an extremely competitive market. In my opinion his strategic, financial, tactical and creative skills are unequalled – anywhere – at any price. I have also grown to know him as a true friend.”-Pat Hardiman, CEO, Enginuiti, Vienna, VA.