Product Design

We innovate at product, marketing, systems and enterprise levels.

On each and every engagement, we take the time to understand precisely what our clients’ customers want and what competitors are doing – as well as changes in products, services and technologies that are readily available to markets, governments and society. This helps us to discover unmet needs and opportunities for both new products and innovative marketing approaches.

We create new revenue streams by designing new products – and also by reconfiguring products and services to be more relevant to customers. We have also developed proprietary processes to augment differentiation, as well as new customer service processes that are paramount to customer retention.

Innovation · Proprietary Product Design · New Services Design · Systems Design


Exemplary Results

  • Design Capital Financial: Utilized lender rebates to cover mortgage loan closing costs and developed the first “No Fees” loan, which became widespread in the mortgage industry.
  • Mosvneshinform: Moscow, RU. Reconfigured existing products and developed the proprietary Poll Russia Survey and the Russian Attitudes and Values Survey to enable Mosvneshinform to be an industry leader.
  • Veritas Ventures LLC: Developed a brand concept, product development plan, and product demo for a proprietary, interactive software application and training product that enables individuals to improve relationships.

“Donn spotted an unserved market segment and designed an advisory service that has been a real winner. I highly recommend him and his associates.”-Ron Harvey , CEO, Echelon Environmental, Walterboro, SC.